Helping business evolve with AI
AI is here to stay and it is changing the competitive landscape. AI tools and apps bring great value for organisations, their clients, people and shareholders.
Businesses need to evolve, to adapt to a world with AI, and to benefit from it.
At Darwin, we believe in a “start small and prove value fast” approach.
With almost 10 years of experience in building AI driven applications, tools and businesses, we are a boutique AI team combining strong business and AI engineering skills to make it happen, step by step. Come and talk to us.
Our Team
We founded Darwin AI after years building software together — from focused single-purpose tools to large AI-first platforms spanning Conversational AI, Generative AI, Agentic AI, Machine Learning, Personalisation and Optimisation.
One thing became clear: most businesses know AI matters but don't know where to start. We built Darwin to fix that — combining strategic guidance with accelerated AI-driven development to deliver working solutions fast, with tangible ROI.
AI is a multi-layered revolution. The tools that help organisations adapt to the AI age are themselves built with AI. We leverage both sides of that equation for our clients.
Rui Teixeira Guerra
Partner
Rui Teixeira Guerra helps companies re-architect their strategy, processes, and technology stack for the AI era—with a pragmatic method: start small, prove value fast, then scale. He combines top-tier consulting fundamentals with hands-on product and platform building. Rui is an INSEAD MBA and former McKinsey consultant, and later became a serial tech entrepreneur focused on data-driven B2B/B2B2C software, in travel, hospitality, management software, financial services, and retail / supply chain management.
Rui has led work spanning AI-first product strategy, platform thinking, and operational rollout—connecting business objectives to concrete operating models, customer journeys, and the enabling data/IT architecture. He has a deep interest in data ecosystems and how new technologies reshape markets and organisational design.
At Darwin AI, Rui works hand in hand with Tarek to deliver end-to-end transformations:
rapid AI readiness diagnostics (processes, data, tooling, governance)
step-by-step roadmaps with clear ROI hypotheses and delivery milestones
crisp functional specifications for AI-assisted processes, internal tools, and customer/supplier/partner-facing experiences
alignment across executives, domain teams, and engineering for fast execution
Rui works in French, English and Portuguese, and brings a founder’s bias for action to every engagement.
Partner
Tarek Morgène
Tarek Morgéne is the CTO at Darwin AI. He specializes in turning AI ideas into production-grade applications—fast—without sacrificing architecture, reliability, or maintainability.
Tarek is also CTO and Partner at Satoripop, a Tunisia-based software and AI engineering company, where he leads the technical strategy across web, mobile, AI, cloud, and UX/UI initiatives. Based in Sousse, he brings deep full-stack expertise and a track record of building high-performance applications and guiding multi-disciplinary engineering teams through delivery at speed.
Over the years, Tarek has worked on AI-driven products and platforms in multiple markets, spanning ecommerce, travel, hospitality, financial services, insurance and real-estate. This includes building AI-powered customer communication and booking experiences (NLP/ML and, more recently, LLM-enabled capabilities), as well as modern integrations across the hotel tech stack.
At Darwin AI, Tarek partners with Rui to deliver the “start small and prove value fast” approach in practice:
rapid AI-assisted prototyping and iteration
agentic and LLM-centered application architectures
scalable engineering foundations (observability, CI/CD, security-by-design)
step-by-step delivery roadmaps that evolve from MVP to industrialized product
Tarek works in French, English and Arabic, and brings his entrepreneurial CTO approach to every engagement.
Contact Us
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